Questions and Answers Regarding KTBG 90.9 The Bridge
Why is the University of Central Missouri selling KTBG 90.9 The Bridge?
UCM has explored different options to enable KTBG 90.9 The Bridge to provide a stronger broadcast signal that will allow it to expand its listenership and share public radio with more people in this region. While addressing all considerations that would make this possible, including the university's mission, recently conducted academic and administrative reviews, and financial aspects resulting from the reviews, the university received an offer by Kansas City Public Television (KCPT)
to purchase the station.
When does the new ownership become effective?
The Letter of Intent to transfer ownership of KTBG 90.9 The Bridge was signed by the UCM Board of Governors on April 18. Approval of the transfer is subject to approval of the FCC.
What assets are included in the transfer of ownership? For example, is the radio broadcasting facility in the Wood Building and its equipment part of the transaction, or is UCM only transferring the rights to the 90.9 broadcast frequency?
Through the transaction with UCM, KCPT is purchasing the rights to operate on this frequency. As noted, the transaction must be approved by the FCC. Additionally, KCPT's purchase will include transmission equipment, the call letters KTBG, and any URL's associated with the station.
Will the station, under its new KCPT ownership, operate as a public radio station?
UCM has a longstanding tradition in public broadcasting, and the UCM Board of Governors strongly supported transfer of ownership to a not-for-profit organization that would continue providing public radio programming to area listeners. KCPT is a well-known, successful public television station in Kansas City with many loyal supporters. UCM is pleased that KCPT has chosen to expand its outreach to radio while remaining true to the successful format that has attracted so many KTBG listeners.
How will this transaction affect the station's music format?
The format will remain largely the same. KCPT will likely remove the news and talk content and UCM sports broadcasts. KCPT will continue the AAA music format and increase local segments covering non-profits, arts and culture events, and other stories of interest to the KTBG listeners.
How will it impact staff/students currently working at the station?
KCPT will be responsible for staff decisions. The agreement with UCM also establishes a new focus on collaborative activities with the Kansas City public television station. As an example of the collaboration, KCPT and UCM will offer a broad range of internships for UCM students that will give students firsthand learning experiences in many different areas.
Does the sale of UCM's public radio station have an impact on the university's public television station KMOS-TV?
The transfer of ownership regarding UCM's public radio station has no direct impact on KMOS-TV, the university's public television station, because the two public broadcasting entities are independent of each other. KMOS-TV will continue to provide quality PBS programming and local productions, while also providing experiential learning opportunities for UCM students wanting to enter the broadcasting field. The physical areas that currently comprise KTBG's operations will be used by KMOS-TV to accommodate high definition television equipment, and provide additional space for students and professional staff personnel who work at KMOS. New collaborations with KCPT are expected to create additional opportunities for UCM broadcasting students in the future.
How will the new station be identified? Will it continue to use the KTBG call letters and operate on the 90.9 FM frequency?
KTBG currently operates on the 90.9 FM frequency as licensed by the Federal Communications Commission. Through its transaction with UCM, KCPT is purchasing the right to operate on this frequency. This must be approved, however, by the FCC. The call letters, KTBG will continue to be used during the transition process and will be reconsidered following a branding study.
If I am a donor who has given an annual pledge of support to KTBG, how will this money be used?
Contributions that have been given to KTBG have been used to support the station. No additional fund drives to support the UCM radio station are planned prior to the transfer of ownership. KMOS-TV will conduct future fund drives in support of UCM's public television station.
How will KTBG supporters be notified of this change in ownership?
To help make the transfer a seamless process, on-air announcements regarding the transition will be made prior to the official change in ownership. Some targeted correspondence also may be utilized with specific stakeholders. Following the change of ownership, KCPT will also communicate with all KTBG supporters. Current KTBG members and sponsors will begin receiving KCPT's monthly member guide, as well.
What is the university's plan for the use of funds derived from the sale?
The funds generated by the sale of KTBG will be used by the university to continue its overall mission and services to students and the community.